BSc (Hons) Digital Management and Marketing

Learn about the course below




QAN 601/8701/3

Mode of attendance



1 year


Our industry-focused BSc (Hons) Digital Marketing and Management CIM Accredited Degree aims to prepare you to take advantage of the e-commerce and marketing opportunities offered by social media, data analytics and emerging technologies. By combining business management, digital marketing, web design and app development knowledge, we offer you the skills needed for success in this growing digital business and e-tail sector.

Our BSc (Hons) Digital Marketing and Management offers you skills in digital
marketing, developed through a vibrant mix of training in the fundamentals of
marketing and business management, data analytics, web design and app
design and development. As a graduate of this forward-thinking degree, you’ll be ready to create and manage digital marketing campaigns for the myriad of public and private sector organizations looking to promote their goods and services creatively through online and digital spaces.

Entry requirements

Duration: 3 years

You should have a minimum of two GCE A2-level passes (or equivalent),
including any subject; and five GCSEs at grade C or above (or equivalent),
including English Language. You may be required to attend an interview and/or provide a portfolio of work. If English is not your first language you
will need to complete a Secure English Language Test at IELTS 6.0 or

Course Content
There are 3 levels: HE4, HE5, and HE6. Each level has 120 credits. All modules on the course at HE4 and HE5 are core. At HE6 student will take either the Dissertation or, if in suitable employment, the Business Project. At HE6, students will also take Strategic Management as core and 3 option modules.
Professional and Academic Skills Development C 20 credits
Business Environment C 20 credits
Contemporary Issues in Marketing C 20 credits
Information Systems and Big Data Analysis C 20 credits
Introduction to Data Analytics C 20 credits
Financial Decision Making in Business C 20 credits
Project Management C 20 credits
Enterprise, Innovation and Creativity C 20 credits
Customer Insights C 20 credits
Planning Campaigns C 20 credits
Business Management and Career Development C 20 credits
Business Project C 20 credits
Dissertation C 20 credits
Strategic Management C 20 credits
E Commerce and Contemporary Marketing Practice C 20 credits
Integrated Digital Marketing Strategy C 20 credits
Psychology of Digital Consumer Behaviour C 20 credits
Advanced Data Analytics C 20 credits
Digital Marketing Techniques C 20 credits