BSc (Hons) Digital Management and Marketing

The BSc (Hons) Digital Marketing and Management offers you skills in digital marketing, developed through a vibrant mix of training in the fundamentals of marketing and business management, data analytics, web design and app design and development. As a graduate of this forward-thinking degree, you’ll be ready to create and manage digital marketing campaigns for the myriad of public and private sector organisations looking to promote their goods and services creatively through online and digital spaces.

Duration: 3 Years, 6 semesters

Start Dates: January, June, September

Mode of Study: Full Time

Entry Requirements:

  • 96 UCAS points.
  • Any subjects are acceptable at Level 3.
  • You should also have five GCSEs at grade C or above or grade 4 to 9 (or equivalent) including English and Mathematics.


Why Study BSc (Hons) Digital Management and Marketing at University Of Bolton, RAK?

Our industry-focused BSc (Hons) Digital Marketing and Management CIM Accredited Degree aims to prepare you to take advantage of the e-commerce and marketing opportunities offered by social media, data analytics and emerging technologies. By combining business management, digital marketing, web design and app development knowledge, we offer you the skills needed for success in this growing digital business and e-tail sector.

  • High Academic Standards
  • UK Accredited British Degree
  • Affordable tuition fee
  • Transfer options to UK Campus / Study Trips
  • Academic Merit Scholarships

Students shall complete 120 credits each year to progress to the next. On completion of 360 credits, degree certificate is awarded

CPU4000 Core Skills
CPU4001 Website Production
CPU4002 Information Systems and Databases
CPU4003 Introduction to Programming
CPU4004 Computer Platforms
CPU4006 Computer Networks
CPU5000 Level 2 Project
CPU5001 Web Programming
CPU5004 Mobile Applications Design
CPU5002 Database Theory & Practice
CPU5006 Systems Analysis & Design
CPU5007 Object Oriented Methods
CPU5008 Data Structures & Algorithms
CPU6000 Professional Issues in Computing
CPU6001 Major Project
CPU6003 Web and Systems Based Programming
CPU6007 Advanced Database Systems
CPU6008 Software Engineering


The department – and the wider University – provides a warm and friendly environment for your studies, with relatively small class sizes, purpose-built teaching facilities, and excellent student support and library services.

We focus on your individual needs, and provide personalised support to help find the learning strategies that best support you’re learning and ultimate success.

Our dedicated laboratories, servers and end-hosts feature high-specification hardware and the latest software, so you’ll have industry-equivalent hands-on experience.

We help to build a portfolio of work that demonstrates your skills in developing content for a range of different target devices. This can put you in an advantageous position when you come to approach potential employers.


To find out more about this course and studying at UOBRAK

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*book a one-on-one consultation

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*call us on +971 7 22 11 221


Some of the main areas that graduates go into are network design, programming, web development, software application, interactive multi-media roles, IT support, consultancy and operations, E-commerce and business analysis. You might also choose to set up your own business offering web design or IT consultancy.

Alternative career options
• Digital copywriting
• IT sales
• IT training
• Teaching
• Research and development
• Network engineering
• Product management
• Social media management
• Cyber security
• Information systems management
• Games development

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